Google has always been the ultimate source of getting information. You have definitely made a Google search for “restaurants near me” or something similar at some point. While looking for the restaurants on Google, did you ever wonder about a profile with information such as the restaurant’s website, contact information, location, review, and others that popped up on the front page? This Google profile appears on the front page of the search results because the business has used “Google My Business” so that customers can easily find information about their restaurant.
You might be surprised to know that there are about 3.5 billion searches in Google every day and almost half of these searches are for local business. Thus, it is obvious for any business to pass out of sight in the swarm of enormous Google search results. Fortunately, in this case, ‘Google My Business’ can make your company appear more easily on Google.
About Google My Business
Google My Business (GMB) is a free business tool which is made to lend a hand to your business achieving authenticity. Using GMB listings can prop your business up with strong visibility in the Google search engine as well as in the Google maps for relevant local searches.
Moreover, you will always have the option to share updates about your business like service expansion, temporary closures, or complete reopenings. Another lucrative feature you can get from GMB is responding to reviews that the customers leave about your business. Customers can use Google ratings to share their experience and all of this helps prospective customers to identify your business for visiting.
How to set up a GMB account
Any business owner, whether small or large, can create a Google business profile since it’s completely free. All you need is a business name, location, and category.
First, you must create a Google account for your business. Then you should add your business name, location and most relevant business category. Lastly, you are to include further details such as phone numbers and websites. After putting all the information accurately, you are good to go for the verification step.
After applying for verification, you will receive a postcard from Google including a verification code. After verifying with the unique code, your business profile will be created for that location and your profile will be easy-going to post reviews, upload images, and even respond to queries.
How GMB can uphold your business
Merely having an effective Google presence is not what you get by creating a Google My Business account. Rather, this tool has some other advantages as well.
A significant benefit from GMB is getting robust visibility on Google search besides enhancing traffic from Google. On the other hand, this tool enables you to track and respond to customer reviews left for your company on Google.
Utilizing the Google My Business tool, you can even add SEO friendly keywords to your company profile information and do further adjustments to boost its ranking in relevant search results.
Google My Business (GMB) enables businesses to show up in Google Maps and Local Pack Listings and allows visitors to notice relevant information at one glance.
Your Google My Business listing is home to some of the most powerful and free online advertising available – that is your Google Reviews. Close to 85% people trust online reviews as much as they trust recommendations from friends and family. Thus it will also enable your business’s word-of-mouth marketing.
Setting up a Google My Business listing is a massive step in the right direction to get more customers through your doors. So, as long as you are concerned about being heard by customers and promoting your services online you must set up this entirely free account and enjoy its features. Google my business will surely be the helping hand for increasing the visibility and chances to show up in the enormous search results.
Write-up: Jannatul Nyma