Technology has come a long way. Just when we start to think things couldn’t be any more smarter, Apple CEO, Tim Cook breaks out  his prediction that Smartphones are soon going to be ‘a thing of the past’. 

A big portion of the internet marketing sector has evolved keeping smartphones in mind. Marketers have gained the skills in accordance with market needs. But soon, maybe, all these skills will be obsolete and newer skills will be required. 

Marketing is entering its most exciting phase ever. Raja Rajamannar, named one of the “World’s Most Influential CMO’’ by Forbes, has coined this phrase as ‘the fifth paradigm’ or Quantum Marketing.

So how can a marketer prepare for a workplace where talents have a shorter shelf-life, posing an even greater challenge?

The answer is, thinking out of the box. Every marketer must be willing to step outside of their comfort zone on a regular basis, as well as have an insatiable desire for new information and abilities.

Digital transformation is shifting towards narrative pricing from competitive ones. The notion is going to fixate based on ‘customer experience’. The rise of blockchain can make publishers & agencies virtually unnecessary. With the help of Marketing Automation systems, brands can get even closer to their customers. 

And how do marketers plan a campaign for a world full of quantum-enabled microchip technologies and devices?

Companies need to build an integrated system where customers are as connected as the workforce. Marketers will be able to deliver dynamically optimized experiences to contact lenses that appear to offer advertising messages on any visible surface to clients who wear them.

Companies must ensure that what they are delivering is not just faster than the competition, but also highly differentiated and unique.

This is what quantum marketing is all about: Dismissing traditional marketing methods and testing your own. Don’t be hesitant to attempt something new and learn to adapt to a system that is always changing and beyond your control. The world is going to reinvent the ecosystem of marketing with the theory of Quantum.

Write-up: Maimuna Akter Reshma