In 2019, Facebook CFO, Chris Cox stated stories will be the primary sharing format for all users. Well, he wasn’t joking at all. As billions of users join the internet village, more and more contents are flooding all the platforms. As a result, the human attention span is dropping like flies.

What does this imply to marketers?

It’s simple. Users are more interested in ”Ephemeral Content”. Ephemeral content has a lifetime of 24 hours. When the time is up, the “story”, or collection of photos and videos, is gone from public view forever. These stories are relevant, fun, fast, engaging and real-time. The reason, Marketers are including Story in their marketing strategy more and more.

How does Business benefits from story marketing?

Improves brand visibility

YouTube, Facebook, Instagram, WhatsApp – all these platforms allow brands to post as many stories as they wish per day. It lets brands pop-up on users’ feeds and be in their sight and reach. Frequent story posts keep the customer retention rate over 70% giving netizens a seamless marketing experience.

Low-cost

Stories are an amazing option of real and raw advertisement. Ads require a big budget while stories do not require much budget and attention. Small and moderate businesses can grow from stories. 

Generates site traffic

You can increase website traffic and app downloads creating UTM codes to the URLS on stories. Pages with 10K+ followers can attach UTM links using Swipe up button that will redirect to a landing page.

Instant feedback & engagement

Before launching new products, stories asking feedback, reviews, and preference can help to better understand the acceptance rate of it.

Social media platforms have interactive elements to add to your stories for example Location tags, Q/A, polls, quiz, GIFs, emojis, stickers etc. These elements are fun and fast in attracting customers.